i'm óscar,
and this is me:
I’m questioning and optimistic. The later lets me live a happy life while the former connects me with the world that surrounds me. Looking at the glass half-full translates the world’s infinite complexity and randomness into the soothing beauty of knowledge.
“I am I and my circumstance; and, if I do not save it, I do not save myself”.
– Ortega y Gasset.
What I do
I help startups get their A round and scale-ups become unicorns.
Strategy
Open new market space and differentiate your offering to build the edge against your competitors early on.
Inbound
Planify and execute an omnichannel strategy to generate demand through early and mid-growth stages.
RevOps
Optimize sales process, company structure and data systems to reduce CAC and decrease operating expenses.
How I do it
This is my method (from greek “pathway to beyond”).
1
Analyze
How?
The starting point of the analysis is a review of the financial reports, the business plan and the buyer persona by studying the correlations of the purchasing variables. These three points serve as the basis for differentiation through a blue ocean framework. From this main picture and after designating the key improvement area and objectives, KPIs and timelines are established and communicated internally, establishing responsibilities.
Why?
Measurability and feasibility go hand in hand. Having a clear picture of the starting line is the first prerequisite for mapping out any other goals along the way and of utmost importance for identifying the key tasks to be done, as well as who carries out each of them. Analysis is the bridge between action and daydreaming.
2
Automate
How?
The first step is to automate internal processes to reduce operating expenses and lower the cost per unit. Data governance and internal communication infrastructures are crucial areas in this regard. The second is to automate the sales funnel by creating an omnichannel inbound strategy and content-based lead nurturing program. The sales playbook and an SLA break the isolation between marketing and sales at this point, lowering CAC and improving MQL>SQL conversion.
Why?
Automation means better resource efficiency and capacity to absorb demand in every scenario reducing marginal costs to the bare minimum. This is the basis for scalability and the dividing line between startups and scaleups.
3
Iterate
How?
Transitioning from a sales funnel to a user-centric sales flywheel and building a strong customer success team to shorten reaction time is half of the equation. In the other half, it is equally important to create reliable feedback systems that warn the company of future changes in the market, so this is where data mining and statistics come into play to further explore potential predictors and shield business health.
Why?
As the business environment and customer needs evolve, so do business challenges. The speed and degree to which a company is able to react to complexity shapes its organizational intelligence (OI). OI sets appart adaptable, long-lived companies from petrified, doomed to failure ones.
My skills
RevOps
I love implementing systems to gather data and align internal departments to better serve the customer, reducing friction while improving scalability.
Sales Management
Systems need people to work. Mapping the sales process and building a solid playbook while training and coaching new reps is one top priority for me.
Financial Accounting
Finance means communication in business. Being able to accurately depict a company’s financial status is a prerequisite for any kind of planning or strategy.
Financial Analysis
Just as important as describing the financial status of a company is interpreting the reports to draw conclusions that serve as a basis for further action.
Google Analytics 4
The basis for any customer data analysis whatsoever. GTM, GA4 and Looker is my favourite stack to see what’s really happening under the surface.
Google Ads
Leveraging pay-for-performance search engine advertising is the best way to kickstart the SEO while reaching potential customers at the perfect time and location.
SEO
Content optimization makes things easy for both the end users and the search engine crawlers, making content understandable, useful and searchable.
My skills
RevOps
I love implementing systems to gather data and align internal departments to better serve the customer, reducing friction while improving scalability.
Sales Management
Systems need people to work. Mapping the sales process and building a solid playbook while training and coaching new reps is one top priority for me.
Financial accounting
Finance means communication in business. Being able to accurately depict a company’s financial status is a prerequisite for any kind of planning or strategy.
Financial analysis
Just as important as describing the financial status of a company is interpreting the reports to draw conclusions that serve as a basis for further action.
Google Analytics 4
The basis for any customer data analysis whatsoever. GTM, GA4 and Looker is my favourite stack to see what’s really happening under the surface.
Google Ads
Leveraging pay-for-performance search engine advertising is the best way to kickstart the SEO while reaching potential customers at the perfect time and location.
SEO
Content optimization makes things easy for both the end users and the search engine crawlers, making content understandable, useful and searchable.